When your grandma asks you what you do, you can answer in a single sentence, and she can grasp it- you'll be there. Be prepared to iterate time and time again over this slogan- you'll know when you find it. Explaining what your product does in 10 words or less in such simple words is by no means an easy task. Once again, notice how simple the headline is: A web platform where users can rent their space to host travelers.
Instead, they focused on answering the problems with three statements. I usually like to show the product on this slide, but these guys opted to move the product showcase later in the deck. Remember, use undebatable statements. The Problems stated on this slide need to be tackled on the next slide, the SOLUTION. You don't want to start the pitch deck with a statement that will make investors question your actual industry expertise. Travel is by no means a niche- so the purpose here was simply to establish the reality of travel and three key points that the Airbnb was looking to tackle and solve. This slide is also, the first slide. Remember, the investor seeing your deck might not be familiar with the inner workings of a specific market niche. Writing a problem slide is a common challenge founders who are familiar with the status quo tend to overcrowd this slide excess industry details. This is one of my favorite problems slides ever: 3 clear, direct, and indisputable statements. The Airbnb Pitch Deck slide structureġ- Cover 2- Problem 3- Solution 4- Market Validation 5- Market Size 6- Product 7- Business Model 8- Market Adoption 9- Competition 10- Competitive Advantages 11- Team 12- Press 13- User Testimonials 14- Financial Problem Slide very 2000's, so we took the liberty of redesigning it using Slidebean's design system.
We are going to tear this pitch deck down, slide by slide. It's short, and to the point, it hits all the high notes, and most importantly, it perfectly paints the picture of the business. Most importantly, it's a great pitch deck.
It was one of the first pitch decks from unicorn companies to be released publicly, and it got a lot of media attention. Airbnb's original pitch deck from 2009 has become one of the most sought-after references for new entrepreneurs.
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